You’re looking everywhere for the magic trick to reinvigorate your audience and help you stand out in a crowded marketplace. But it doesn’t seem to be materialising…
You’re fed up with the lacklustre results from your current lead magnets. "Freebie fatigue" has set in, and you’re desperately looking for something fresh, engaging, and interactive, like, oh, I dunno…
But you’re not exactly sure how to set one up.
The tech is daunting, the copywriting even more so…
And how are you meant to come up with an idea - hasn’t Buzzfeed already done them all?!
You know quizzes can unlock the power of segmentation but don't have the foggiest about how to go about it.
You’ve heard it can make your audience feel like VIPs, help you create relevant offers, and boost your sales. And even more than that - you’re craving connection as much as your audience is!
When you close your eyes and imagine the flourishing business your future self has so kindly built for you it’s a smooth-running business machine that doesn't require your constant attention.
And at the heart of it all is FREEDOM.
Freedom from stress, from overwhelm, from the constant hamster wheel. You want a business that supports your lifestyle, not the other way around. Who doesn't, right?
Well, it might be time to introduce ourselves…
Hey - We’re Charlotte Wibberley and Chantelle Davison.
Collaborators, friends and partners in cocktail-related crime.
Hey, I'm Charlotte!
Launch, Funnels & Business Strategist
Founder, Charlotte Wibberley Ltd & Funnel Architects
Hello there! I'm Charlotte Wibberley, a Launch, Funnels & Business strategist with a proven history of generating six-figure revenue for my clients. As the founder of Charlotte Wibberley Ltd and Funnel Architects, I specialise in empowering 6-figure online businesses to triple their revenue by growing their audience, driving irresistible launch campaigns, and skyrocketing their online visibility.
With an unwavering dedication to eliminating guesswork and overwhelm, I am here to help entrepreneurs like you focus on your passions and create freedom both inside and outside of your business.
I've had the privilege of partnering with industry titans, expertly guiding them through awe-inspiring 5 and 6-figure launches that deliver tangible results and create substantial revenue growth - all with ease!
Hey, I'm Chantelle!
I’m a copywriter, copy coach and course creator.
I started my business back in 2018 and had really only just got into the swing of things just as the pandemic hit. Lucky for me - copywriting became a pretty in-demand skill set as everyone clamoured to get online.
I saw a massive, fast uptick in my audience, visibility and income - no complaints here, right?!
Over the next 2 years, I worked with hundreds of amazing business owners, set up a copy agency… even got myself a proper office! I was swanning off on amazing retreats abroad, spending money hand over fist, because hey - I was kind of earning it that way too.
Then, something weird happened. People started going outside more, and being online a bit less. The constant stream of clients banging my door down eased, and my bank balance started to dip at an alarming rate. The outgoings were still bonkers high - but the income… where had all the sodding income gone?!
Don’t get me wrong, I wasn’t on the breadline here. But I started to realise I’d made a pretty fatal fuck up: I’d started to take my business, income, and, worst of all… my audience for granted.
I’d been blasting my email list pretty HARD for a few years, with my own launches, affiliate launches, and regular offers. I was also sending out regular updates, mind you - fun, friendly, informative nurture emails. But what I wasn’t doing was making sure every single person who joined my list felt like a VIP.
And that was a problem because the market had changed! Luckily, I was in a position to course correct, and my word for 2023 has been… CONNECTION.
Because that is what my audience wants now. Yours too!
They want to feel special.
They want relevant content.
They want tailored offers.
They want personal outreach.
They want what we all want: To be known.
And that is why Charlotte and I are so excited to share our new service…
… This will help you grow, know and monetise your email list through personalisation, deep insights, and connection.
And, because we want amazing Quiz Funnels to be accessible to every business owner, we offer a payment plan to help with any budget.
Let's Get Quizzical: Done-for-You Package
£4,000 + VAT
Upgrade from a time-strapped entrepreneur to a relaxed owner, enjoying the luxury of a fully done-for-you, customised quiz funnel while still learning the ropes for future projects.. Limited Availability: 5 Spaces Only
BUILD MY QUIZ FOR ME!
Why a Quiz Funnel?
👉🏻 Refreshed Lead Magnet Strategy
Say goodbye to "Freebie Fatigue" and hello to a shiny, new interactive quiz funnel. This isn’t your standard PDF download, my friend. It's a high-engagement, high-conversion lead magnet strategy that’s like a breath of fresh air for your audience.
👉🏻 Personalised Audience Experience
Get ready to give your audience an experience as tailor-made as a Savile Row suit. With segmented email lists, you’ll be able to offer your audience a personalised experience that makes each of them feel like a VIP.
👉🏻 Deeper Relationships
We’ll help you turn those faceless subscribers into raving fans by building deeper, more meaningful relationships faster. It's like speed dating but for your email list - and you’re going home with all their numbers!
👉🏻 Boosted Business Growth
An engaged, segmented email list means more relevant offers, sales, and, ultimately, growth for your business. It's like a turbo boost for your bottom line.
👉🏻 Conversion Focused
Quizzes aren’t just fun and engaging; they’re designed to give you all the insights you need to make converting clients a breeze. With our strategic follow-up and segmentation techniques, we're all about turning casual quiz takers into loyal customers.
Why Work With Us?
👉🏻 The Personal Touch
In a world full of basic-bitch funnels and lazy Buzzfeed-style quizzes, we focus on helping you create a customised Quiz Funnel that reflects your brand and speaks directly to your ideal customer. We're not about templated copy and generic questions; we're about crafting an interactive experience that feels authentic and engaging.
👉🏻 Our Combined Expertise & Experience
Our dynamic duo brings together expertise in both copywriting and tech. That's like Batman and Robin, Sherlock and Watson, Ben and Jerry! We're a one-stop shop, taking care of both the words and the widgets so you don't have to juggle multiple contractors or take 10 different courses to find the bits you actually need to get the job done.
👉🏻 We’re teaching you to FISH!
I mean, not literally. Neither of us knows how to do that… but metaphorically, we’re not just giving you the finished product; we’re showing you how to recreate the magic too! Even if you choose our done-for-you package this time, you get the DIY course included, so you can recreate the magic with future funnels. AND we’re empowering you with the skills and knowledge to understand and maintain your Quiz Funnel long after our project is done.
👉🏻 Skip to the good part
By giving you our hard-won cheat sheet to Quiz Funnel success (or handling the heavy lifting entirely in our VIP tier), we're giving you the most precious gift of all: Time. Why not take back your damn evenings and weekends and focus on what you love most about running your business?! Whether you choose the DIY course, opt for a little more support with our done-with-you package, or outsource the whole shebang to us - you won’t have to navigate the murky, uncertain water of tech set-up, idea generation or writing your quiz alone.
👉🏻 Unprecedented Support
Whether you opt for the DIY course, our done-with-you option, or the full done-for-you package, you’ll have our expert support throughout the journey. We’re not going to let you fail, and we have thought through everything you’ll need to make planning, building and monetising your new Quiz Funnel as simple and painless as possible!
A completely custom Quiz Funnel solution created for you by us!
Strategy and Intake Call
We'll discuss your business, goals, audience, and what you want to achieve with your quiz. This call helps us gather all the necessary information to create a custom quiz funnel solution for your business.
Quiz Outline Presentation Call
Once we've drafted the outline of your quiz, we'll have a call to walk you through it. We'll discuss the quiz structure, the questions, the outcomes, and how everything ties back to your goals.
Review and Finalisation Call
After we've built your quiz and written your follow-up email sequences, we'll have a review call. We'll walk you through everything, make any necessary tweaks, and finalise your quiz funnel.
Launch Planning Call
Once everything is ready, we'll have a final call to plan your quiz launch. We'll discuss how to promote your quiz, how to use your quiz results to segment your list and tailor your offers, and how to evaluate the success of your quiz funnel.
This is for you if...
✅ You’re ready to invest in a high-quality, custom solution that you don’t have to lift a finger to create.
✅ You're too busy to handle any part of the quiz creation process.rt of the process.
✅ You want to benefit from the insights and expertise of a professional team.
✅ You value your time and prefer focusing on other business aspects.
This is NOT for you if...
❌ You're not ready to invest in a done-for-you solution.
❌ You prefer to be hands-on and involved in the creation process.
❌ You're not comfortable handing over control of an aspect of your marketing strategy.
❌ You want to be involved in the nitty gritty and micro-manage projects.
Q: Is there any additional cost apart from the course/package fee (like subscription to quiz software, email marketing platform, etc.)?
Q: What kind of results can I expect after implementing a Quiz Funnel?
FANCY A BONUS?
When you join us, you'll also get THREE epic bonuses...
Masterclass - Tom Stanhope: Using Video to Enhance Your Quiz Funnel
In this live Masterclass, video expert Tom Stanhope will show you how adding video to your Quiz funnel - in the quiz, emails and beyond - can make it EVEN more engaging and make people more likely to complete the quiz and convert into clients.
Value: £397
Chantelle Davison: AI Commands Cheat Sheet Bundle
Chantelle Davison, Copywriter, Copy Coach and published AI expert has been building cheat-sheets to help small businesses owners harness the unbelievable power of ChatGPT. This valuable bundle includes her first AI 101 commands sheet full of valuable operational, process and research commands, plus specific cheat sheets for Quizzes and Content Planning that will amplify the results you get from our Let’s Get Quizzical Toolkit.
Value: £299
Charlotte Wibberley: Turbocharge Your Traffic with Facebook Ads
You’ve got your Quiz up and running, it’s bringing in leads, but organic traffic is slower than you’d like. Use this Facebook Ads guide to learn how you can drive a high much volume of traffic to your Quiz, grow your email list even faster, and convert more clients.
Value: £299
